Since 1994, Lior has been designing exhibitions, and after realizing his true calling, he founded Assaf Netto Ltd. in 2001. Over the years, the brand name and marketing identity evolved to “Netto Design House” to reflect the spirit of the company and its work worldwide. His story is one of intuition and bold decisions, shaping a company that brings emotion and intelligence to every project.
Since 2011, Ron and Lior have forged an exceptional partnership built on mutual respect and a strong friendship. Our success lies in the unique combination of character, humanity, relentless dedication, boundless energy, and an unwavering commitment to excellence. Our partnership leads to unprecedented achievements, and our bond only grows stronger over time. As a result, the company exudes business stability and provides confidence to both our employees and clients, while continuously striving to deliver the best service and lead in our field.
At Netto Design House, our philosophy is to create living, breathing spaces that resonate with a deeper purpose. We believe aesthetics matter, but emotion and human connection matter more. We strive to distill a client’s unique story—whether it’s a national legacy, a corporate vision, or a historical narrative—and translate it into an unforgettable experience. Our approach is to not just design a space, but to craft a world that stays with visitors long after they leave.
We turn crises into opportunities and constantly push boundaries, from our strategic move into new industries to our pioneering collaboration on global events.
We see ourselves as a seamless extension of our clients’ teams, offering a comprehensive suite of services that make us real partners rather than simple service providers.
We are committed to creating lasting impact, evolving from temporary installations to permanent museums and visitor centers that engage audiences continuously.
We prioritize emotion and human connection, ensuring every space we design is a living story that deeply resonates with its visitors.
We proudly represent our country’s aesthetic and ethical identity on the global stage, using our work to foster a deeper understanding and connection.
